Graphic Design

CASE STUDY

Co-founded by the Thornton’s, Eleanor, CEO, and Michael Sr., COO – both Air Force Veterans – Visionary Consulting Partners (Visionary, VCP) is an SBA Woman-Owned, Service-Disabled Veteran-Owned Small Business (WOSB, SDVOSB) headquartered in Fairfax, Virginia. Visionary offers Federal Government and private sector healthcare systems – healthcare providers, community-based organizations, and public health agencies – consultative services across almost the entire healthcare delivery continuum. Team Tizgee has enjoyed a close working relationship with Visionary Consulting Partners (Visionary, VCP) as their website and digital marketing consultants for about a decade now.

Task:

In 2022, after a holistic and objective review of real and virtual brand assets, Tizgee recommended, and Visionary readily agreed, to initiate a comprehensive ‘refresh & modernize’ exercise on the logo, branding and website design. Further, Tizgee suggested redoing key marketing collaterals, creating or recreating certain infographics, in line with the newly established look & feel, clearly illustrating processes and workflows involved in delivering some of the services that Visionary offers its clients.

Approach:

The use of more contemporary graphics, typefaces, iconography, and a broader and more dynamic color palette. We also wanted to refresh the imagery and add a certain amount of dynamism to the website through the subtle use of select video assets, reflective of a younger and savvier brand personality and attitude, while remaining true to our core brand identity and values.

Solution:

Logo and branding:
The primary brand colors we inherited – Orange
& Black. The colors featured across the brand’s website and other collaterals were largely Black and shades of Gray, with Orange highlights.

One of our key objectives for initiating the brand identity refresh was to introduce a more varied color palette. Our primary colors changed to Navy and Orange as reflected in the new logo.

As you can see from the redesigned logo, we discarded the Orange sphere, replacing it with a more contemporary looking graphic that melded our two primary colors together. Orange, symbolizing hope and optimism, and Navy to lend a sense of gravity and equanimity to the brand identity.

We also introduced a secondary color palette to inject more life & dynamism into the brand’s assets and collaterals – a much lighter shade, almost a Sky-Blue derived from the primary Navy color; and likewise, a much lighter shade, almost a Light Peach hue derived from the primary Orange color. This new color palette made a big difference in and of itself, but we were just getting started.

We then carried forward this newly created look and feel across a wide range of branding elements – the website, capabilities statements, stationery, collaterals, social media templates, infographics, and various other branded assets and platforms.

Outcome:

– A delighted client
– Positive feedback from Tizgee’s and Visionary’s clients, associates, and well-wishers
– Google Analytics showed a surge in traffic volumes & heightened engagement levels:

Average sessions per month went up from 400-450 to 750-800
Average session duration went up from 30-40s to 65-75s

WHAT OUR CLIENTS ARE SAYING

“Working with Tizgee will provide you with the much-needed support system you crave as a small business owner. They offer unmatched service, listen to your story, and patiently teach you critical pieces to grow your brand and business. With weekly check-ins, the team at Tizgee helps you discuss pressing issues and anything worth pivoting towards or away. They are a team whose conversations are characterized by teamwork, without arrogance or dogmatic speech. Tizgee understands your goals and is committed to helping you achieve them. If you want a team that will listen to you and help you succeed, then Tizgee is the solution you have been looking for.”

- Stephanie Taylor, Owner and CEO, Remnant Farm Kombucha

“Tizgee has been our go-to web team since the Association of Clinicians for the Underserved's STAR² Center project started almost 6 years ago. We focus on training, resources, and technical assistance to recruit and retain clinicians in underserved areas. Tizgee helped us to build and maintain a clean and inviting website that functions as a resource center. We have since designed a discussion board function, built out a learning management system, developed web-based assessment tools, and added integrations to additional databases to really make our site a one-stop-shop for training and resources for our audience. ”

- Mariah Blake, Program Manager, STAR² Center

“An absolute pleasure to work with. The level of quality and professionalism is unmatched, and in the six years we have worked with Tizgee they have become an invaluable asset to our company’s success.”

- Michael Thornton Jr., Director of Programs & Operations, Visionary Consulting Partners

“Our independent record label wanted to polish and upgrade our branding to match our increasing profile but found we needed to bring on someone who understood our values and design preferences. We chose Tizgee. We felt both our quirkiness and our need for authenticity was well understood and reflected in our design. We were very happy with how our many, including occasionally contradictory, requirements were met by Tizgee’s excellent design team.”

- Rishi Gupta, Artist and A&R Representative

“Tizgee is an integral part of our communications team and they are very responsive to our needs. They helped us launch and refresh three websites and are very knowledgeable about web design trends and user-experience best-practices. They helped us think outside of the box when redesigning our website. We wanted the time and effort spent on the redesign to result in a new look and a better information flow, and they delivered.”

- Susan Wade, VP of Marketing and Communications, The Vinyl Institute

“Thanks, Tizgee for doing an amazing job of supporting our Department of Defense Mentor Protégé Program! Your expertise in digital management and rebranding positioned the Protégé firms with a website to better support their customer mission and attract potential new hires.”

- Deborah Jackson-Hamilton, Perspecta, Small Business Partnership Programs

“The team at Tizgee designed a website that authentically represents my company and I still love it every time I look at it. They later helped me with a redesign when I wanted to make changes. They maintain my site and resolve any issues–often before I even notice the problem. They are always responsive to my requests. I love working with them!”

- Heather Suri, Practice Owner, Pathways in Aging

THIS includes

Brand Identity framework

Brand asset library

Brand Stationery & Merchandise

Print & Digital Collaterals & Out-Of-Home