RESOURCES
Hashtags in Digital Marketing:Origin, Evolution, Role, and Effective Usage A hashtag is essentially a metadata tag created by prefacing a key word, or a phrase typed without spaces between the words, with the hash symbol (#). Origins and Evolution To understand what role a hashtag plays, lets delve back into its origins. The idea of using […]
Content Writing – The Tizgee Way! In the fast-paced world of digital marketing, where attention is fleeting and competition fierce, the art of creating clear, compelling, and persuasive digital content assumes great significance. Especially when dealing with complex B2B and B2C domains that call for deep consumer engagement and interaction. Online content manifests in a […]
Graphic Design vs User Interface (UI) Design There are certainly some common threads between graphic design and UI design. Fundamentally, both strive for and are driven by an aesthetic ideal on the one hand and a commercial objective on the other. But even this base-level similarity is characterized by varying degrees of emphasis on factors […]
Why Do I Need a Maintenance Plan? Bad guys abound in the digital space. Your website, the flagship of your company’s marketing program, is constantly under siege. In 2021, Sitelock noted that the average website is vulnerable to 94 attacks per day, and this number is rising every year as attacks become more sophisticated, and […]
What is a Call to Action (CTA)? In marketing, particularly in the digital marketing context, no piece of communication is complete without a Call to Action (CTA). Whether it is an article, a blog, a social media post, or an advertisement your CTA is the trigger that compels your target audience to take that next […]
What’s in a Name? How to Choose a Domain Name It’s no secret that as a small business, establishing a strong digital ecosystem drives superior outcomes, and helps you compete on a level playing field, against larger and more established players from your chosen industry. Key advantages of a robust digital footprint As a medium […]
What is Section 508, and Why Does it Apply to My Business? We are, as a society, acutely conscious and deeply appreciative of certain courtesies and concessions extended by public and private establishments, designed to enhance access and engagement for differently-abled members of the community – in the physical world. Section 508 puts in place […]
